WordPress Tips

Just like any other software, WooCommerce isn’t static. It evolves and adapts to the needs of its users and the marketplace in general. Some trends last for years, while others appear quickly only to disappear. Here are some of the top current trends in WooCommerce to check into and integrate into your own website.

Better Mobile Shopping Experiences with WooCommerce

Did you know that in 64% of the global mobile phone population access the internet from their mobile phone? This means that the bigger part of the traffic you get on your website comes from mobile devices. In order to provide the best experience to these visitors, your site must be optimized for mobile usage. If you don’t have a mobile version of your site yet, then it’s a good idea to make one right now. Otherwise, you may be already losing tons of potential customers just because they couldn’t navigate your desktop version from their smartphone or tablet.

Localization For International Customers

If you have gone global, then you probably know the struggle of attracting clients that simply don’t understand anything that’s written on your website. You might soon find yourself alone in this situation seeing that the internet is now dominated not only by the English language.There are two ways you can translate your website: either use an automatic translation plugin or a manual translation one. The first option is not very reliable because automatic translation often results in numerous mistakes in the text, and sometimes even gibberish instead of proper sentences.This is why the manual option is recommended. You will find a number of plugins that successfully translate themes, content, and meta-data, which will preserve the functionality of your website regardless of the language.

Focus On Details

Success is in the details. Integrating high quality videos and images onto your product pages can dramatically increase the chances of a customer making a purchase. However, this is also true for other pages on your site.

By using original themes from independent creators, your site stands out even more from the mass and attracts more visitors. Right now, the trends in aesthetics are: minimalism, vibrant colors, high saturation, and asymmetrical and broken layouts.

Voice technology is also said to be contributing to a large chunk of sales. The term ‘voice commerce’ refers to purchases made when users are talking to their devices to buy something. By 2020, 50% of total searchers will use voice search. Having this capability also helps you meet the Americans with Disabilities guidelines for ensuring your website is accessible.

Higher Content Quality

High quality content is a must. It will enhance your marketing overall and boost SEO. The better you optimize your content for search engines, the better off your business will be.

A good idea is to start a blog to accompany your site. This will create a steady flow of new content that your potential customers are looking for (and not just product descriptions). If you care about your content’s quality, you will also be able to establish good relationships with your clients, improve your rankings, establish yourself as an expert in your niche, and so much more.

Final Thoughts

These are some of the strongest trends in 2019 for WooCommerce, and we expect them to continue into 2020. There are other trends as well, but these are critical to a successful business and website. If you want to remain relevant and provide your customers with the best experience possible, then you have to remember these and implement them with WooCommerce on your own WordPress site.