WordPress Tips

2020 has arrived. New Year. New Decade. Old eCommerce Strategy? We hope not.

Now is the time to update your eCommerce strategy to embrace the innovations that have developed over the last few years. If you are a business owner, you likely have major initiatives for the new year and decade. This may be new products, service offerings, expanding into new markets and more.

Do you have eCommerce on your WordPress website?

Many people confuse eCommerce as offering a large inventory of products that others may purchase online. It is in one respect. However, eCommerce encompasses many facets of doing business across the internet. Here are our ideas for launching your 2020 eCommerce initiatives.

Online Payments

With today’s plugins, adding online payments has become easy to add to any website, which can produce a wide array of positive results for your business. If you still depend on sending your clients an invoice and waiting for a check in the mail, you may be avoiding fees, but you may also slow down your cash flow. Adding a simple form to your website where a user can add their info, an invoice number, and a payment amount can greatly cut down the time between sending the bill and receiving the payment.

Online Donations

Nonprofits can benefit by accepting donations online. You have many options for service providers that are built specifically for non-profits. Many provide easy-to-use prebuilt scripts (blocks of code) which can be copied and pasted into your website to start receiving donations.

Gift Cards

Gift cards are abundant because they are profitable for businesses to offer. The easiest product that your business can sell is a gift card since it can be used for products or services. Much like adding a payment form, adding a “buy a gift card” form along with predefined values for purchases can give you a quick way to promote your business to new customers by leveraging existing customers to give a gift. When the order arrives, you send a gift card or certificate. High-quality plastic cards can be easily and affordably ordered at a website like Plastic Printers or your local office supply store will likely sell pre-printed certificates.

Build a Retail Store

You can build your retail store online. NOYO Web can help you, or you can try a DIY approach with WooCommerce. Just know that building the store is the easier part. Once done, you need to drive traffic to the online store. For this, you may wish to invest in an online marketing agency with eCommerce experience. A good agency and the advertising they build will likely mean a new monthly cost, but it should also result in a significant amount of business in return.

Build a B2B or Hybrid Store

Perhaps you are not a retailer. You might be a manufacturer or wholesale business. Still, building an engaging, easy-to-use store can be a win/win. Even in the B2B world, purchasers are looking for the instant gratification of an Amazon-like experience which can make old-school sales processes a major deterrent to ongoing sales. Make it easier for them to order from you, especially to set up recurring orders.

These five eCommerce initiatives can support the growth of any business entering the new year. Get started by investigating the various platforms and tools available to you, and from there, determine the investment of time and cost for your business to get started. If you find that the potential solutions would benefit you, put a plan in place with your internal team and include NOYO Web as your eCommerce partner to build your eCommerce presence.