WordPress Tips

November 27, 2017 broke massive records. Cyber Monday is now the largest online shopping day in US history. Online transactions exceeded $6.59 billion, making a record breaking event. This represents an increase of a whopping 16.8 % over 2016. Mobile sales reached $2 billion in a 24 hour period.

Upgrade Your Website to Meet 2018 Sales Demands

Did your ecommerce business experience this kind of growth? If not, you need to seriously consider moving to a WordPress ecommerce site designed, built and managed by a web development team that understands how crucial online sales have become. The design, functionality, responsive design, ease of navigation, quality of blogging-all this must be of superior quality to be competitive as the world embraces online and mobile shopping.

Cyber Monday Makes History in Online Shopping

Digital sales on Cyber Monday reached a staggering $6.59 billion, according to Adobe Insights in its final report about the holiday weekend. This is a 16.8% increase over 2016 and makes November 27, 2017 the largest online shopping day in US history.

Mobile devices also realized record transactions. Adobe reported that smartphones are now the “de facto device” for on the go shopping. Mobile sales reached $2 billion for the first time ever.

“This year, mobile shopping was dominant both in the morning and afternoon, and desktop only staged a comeback in the evening when people were home,” said Taylor Schreiner, director of Adobe’s Digital Insights division. Adobe tracks 80% of online transactions across 100 major US retailers.

From November 1 through November 27, Americans spend $50 billion online, and that number is expected to reach $100 billion by the New Year. Adobe also reported that Small Business Saturday and Sunday resulted in $5.12 billion, an increase of 10% over last year.

Meanwhile, Small Business Saturday and Sunday delivered a combined $5.12 billion in online sales, up 10 percent from a year ago, according to Adobe.

“People are really figuring out how to use their mobile devices,” Mickey Mericle, vice president of Adobe’s Marketing and Insights division, told CNBC’s “Squawk Alley” Monday afternoon.

“And retailers are figuring out how to optimize … for mobile,” she added. “We’re seeing the two come together.”

“All the fundamentals were in place for consumers to take advantage of incredible deals and promotions retailers had to offer,” NRF President and CEO Matthew Shay said. “From good weather across the country to low unemployment and strong consumer confidence, the climate was right, literally and figuratively, for consumers to tackle their holiday shopping lists online and in stores.”

WordPress and WooCommerce are Best for eCommerce

Whether you have an existing site or are ready to build your new ecommerce site, WooCommerce is WordPress plugin used worldwide with proven results. NOYO Web has extensive experience with WooCommerce and helping clients grow their businesses.

WooCommerce is a free plugin, yet it powers 30% of all online stores globally, more than other other ecommerce platform. What makes WooCommerce the best ecommerce platform? Take a look at these reasons in our two part series.

#Storefront

You have a wealth of choices for customizing your storefront, both paid and free themes. The look and feel of your website is crucial for converting visitors to sales, and WooCommerce gives you a wide array of customization options for the user interface. Native WooCommerce storefront is where you will find superior templates, designs, extensions and themes. All of them are customer-friendly and responsive.

In addition, WooCommerce services offer you core features such as a structured admin setting used on mobile devices. WooCommerce will conserve your time and energy to be invested instead into content.

Our next blog post will focus on WooCommerce features: advanced ecommerce functionality, marketing and SEO, store management, and web hosting.

NOYO Web Development recommends WordPress to all of its ecommerce clients because of us open source design, highest security features, and capability to scale as your business expands. Contact us today for a free consultation and assessment.