WordPress Tips

WooCommerce is a spectacularly successful WordPress plugin. In fact, 78.4 % of online stores using the WordPress platform also use WooCommerce. NOYO Web Development recommends WordPress and choose WooCommerce almost exclusively for our clients. WooCommerce is a powerful yet free plugin that integrates seamlessly with WordPress websites. It is flexible and provides many convenient options for developers and store owners alike.
In addition, the plugin offers numerous extensions and is constantly updated. WooCommerce is the driving force behind many of the ecommerce trends predicted for 2018.

Enhanced Mobile Shopping Experiences

Research is showing that 27% of all online sales will be done over a mobile device by the beginning of 2018. Load time is increasingly critical to conversions, and consumers lose patience with a page that loads slowly. You have a wide array of WooCommerce-friendly WordPress themes that are mobile optimized. For example:

• Flatsome: Flatsome is a bestselling WooCommerce theme. It offers a drag-and-drop builder that creates stunning, responsive online stores that works extremely well over mobile devices.
• KALLYAS: The KALLTAS theme lets you easily create a mobile responsive online store.
• Woostroid: Woostroid is a popular, fast-loading theme known for creating a mobile-friendly shopping experience.

Enhanced Product Pages

Last year, we saw virtual reality, video, and 360° visual content in the limelight. Faster internet speeds and new technology made it easier for developers to integrate this category of content into their websites. This produced more enhanced product pages that added video to demonstrate a product in action. WooCommerce offers a 360° Image feature that gives you the power to add a dynamic full rotation of your product images. We should also see augmented reality startups and early-stage virtual reality in ecommerce, and WooCommerce is expected to lead the way.

In addition to video, you will see more detailed product description pages. Brief text descriptions are fine, but full product pages should better sell your product, especially when used with top keywords and phrases.

New Interfaces for Customer Service

Chatbots are already here, and in 2018, artificial intelligence and machine learning will expand their capabilities. With machine learning, chatbots become smarter over time as the learn about the customer. WooCommerce again leads the way with several chatbot plugins already available. These include:

• Omise: Omise is an integration plugin that connects Facebook Messenger to your online store.
• Facebook Messenger for WooCommerce: Facebook Messenger is a leader in chatbots, and you can use BotMaker to integrate it with your WooCommerce store.
• WooWBot: The WooWBot is a standalone chatbot assistance that needs no third party service integration.

Personalized Shopping Experiences

Artificial intelligence does more than enhance personalized customer service. This technology also enhances personalized shopping experiences. This goes beyond greeting a customer by name. It adds knowledge about your customer’s location, language, and habits that allows you to show them sales or other events of interest while they browse. WooCommerce has an array of features to optimize the personalized shopping experience for your customers, such as:

WooCommerce Darwin Pricing Integration: you can add geo-targeted coupon codes and tracking cods with this plugin.

WPM: this translation plugin is a crucial element to going global. Your site can speak your customer’s language and translate product pages.

WooCommerce Extra Product Options: This plugin extension adds the ability to build forms with conditional logic, letting your customers customize products.

Looking for an experienced web development team that can create a responsive online store with WooCommerce? Contact NOYO Web Development today for a free consultation to learn more about the latest trends in web development in 2018.