WordPress Tips

You have many options to choose from for WordPress analytics. The data analytic tools you and your WordPress web developer decide to install will make a significant difference. The data you need and how you view it are different from every other business.

Analytic companies and plugins have distinct differences. Each one addresses a niche that can be compatible with your site. You may decide to use several methods to measure analytics that work best for you.

For instance, do you want to track user flow and funnels? Woopra fills that need. What about tracking every single referrer and knowing what kind of things visitors are interested in buying or searching? Google Analytics works well. If you want to track the number of clicks on your site even if it didn’t even load on their computer, then Cloudflare is the answer.

Let’s take a look at two WordPress analytics tools: Woopra and Cloudflare.

Advantage of Multiple Analytics Tools for WordPress

It’s best to have options, especially with analytics tools. Using multiple tools is okay.

For instance, you can use a weighted formula to calculate the actual number of page views or unique visits from several tools. Then, you determine how likely each tool is at capturing data and assign each reported number a weight when averaging.

That leads to a better understanding of your website users. It also helps you improve your site, products, or layout. You will gain a better understanding of how many users and pageviews your site receives.

The most important issue is that the data is concise so that you can use it to improve your WordPress website and your business.

Different Niche Analytics Tools for WordPress

Let’s take a look at two niche providers that each offer a unique, out-of-the-box experience on WordPress analytics. They are both rated highly and have solid reputations.

Woopra

Woopra can better help you understand your customer’s experience and journey. It provides this data in a clean, easy-to-understand format. It can help you better understand your customers through multiple contact points across different devices. Plus, no SQL is required.

Woopra tracks each user at each touchpoint in real-time and focuses on the data within. With this, you can initiate real-time actions enabling you to provide a better experience for your users.

Woopra allows you to create a variety of evidence-based customer reports for your business purposes. Plus, you can easily integrate with many third-party tools like Facebook, Dropbox, and AdWords to give you even greater insights.

Microsoft Clarity

Microsoft Clarity is relatively new in the data analytics field. It’s a new analytics feature from Microsoft that isn’t very publicized or well known.

Microsoft Clarity offers remarkable abilities to record and playback the users’ actions so you can see exactly what they did when they visited your WordPress site. It’s a very interesting and useful feature. It also has a feature called Rage Clicks, which shows you when users repeatedly click on a section of the page, perhaps because they think there’s a hyperlink there when there actually isn’t one.

These insights are valuable even if you set Clarity to obfuscate all text on your site, which you can do. Because how else would you find out that the page break buttons are too hard to find, or a link is broken and it’s making users angry?

It provides engagement metrics, heatmaps, and website performance data. All of this can help provide a good user experience and design for mobile and desktop. Plus, you can get a new site set up in minutes.

It doesn’t replace Google Analytics entirely. The analytics are very basic with Clarity. However, it’s a clear way to see where the action is occurring on your WordPress website, how users act on your site, and discover users’ insights.

An extra nice feature of Clarity is that it’s free.

NOYO Web Development has decades of combined experience with building highly functional, aesthetically pleasing websites. Contact us today for a free consultation. We can revamp your existing site or build a new website from scratch that will help you drive your business to the next levels.