WordPress Tips

Like most business owners, you may wonder if your website is helping or hindering your sales. When your WordPress website is optimized to attract prospects, capture leads, and increase revenue, it will clearly have a positive impact on the bottom line.
Here are several strategies for optimizing your WordPress website for higher sales:

Add an email subscription box to convert visitors to subscribers.

Social media is popular, but email is still a highly effective channel for marketing your business online. Even in today’s digital world, email response rates are higher than Facebook and Twitter.

Your website visitors may be gone in a flash never – possibly never to return. You can improve your conversion rates by grabbing even a small percentage and getting them to sign up for your mailing list. Of course, you need to give them a good reason to do so.

Use a Strong Call to Action to Prompt Visitors to Actually Take Action

A call to action urges visitors to complete the action you want them to take. This may be subscribing to a mailing list, buying your product, or downloading a white paper. Many business websites lack any call to action. You can find some helpful WordPress plugins that help you create beautifully designed CTAs that help highlight your offer.

Create Landing Pages that are Optimized for Conversion

A landing page is a webpage that is specifically designed to prompt visitors to take a defined action. Typically, this page looks very different than other pages of your website. For instance, a landing page has no global navigation. You use a landing page as a destination for an advertising campaign, such as pay-per-click and social media.

You will find some pretty straightforward plugins to help you create effective landing pages such as

• Product sales pages
• Webinar sign-up pages
• Free trial offers
• Thank you pages

Use Your Website for SalesOK, that sounds like a no-brainer. However, many businesses have not adopted the capability to sell through their website. eCommerce used to be complex and costly. However, plugins such as WooCommerce have made it possible for anyone to sell directly from their website.

WooCommerce is more than a plugin. It’s a flexible eCommerce system that supports physical products, digital products, shipping calculations, tax tables, and inventory control.

To say WooCommerce is a popular eCommerce platform is an understatement. Over 25% of all commercial websites are powered by WooCommerce worldwide.

Blog About Issues Your Customer’s Care About

This is so easy that you don’t need a plugin. Blogging is a foundation element to WordPress. Each day, NOYO Web Development hears from business owners who are looking for that secret aspect to great SEO to magically catapult them to the top of Google and deluge their business website with hoards of quality prospects.

The best SEO practice is simple, but it takes consistency and high quality writing. Create content that is relevant and readable and publish at least once per week. Use your website as a platform to solve your client’s most pressing problems, publish tutorials, answer common questions, relate interesting stories, and more.

Writing about topics your customers care about is one of the best ways to attract more visitors to your website. And more visitors mean more opportunities to convert those visitors into loyal customers.

Are you using WordPress to drive your business and profitability? If not, contact us at NOYO Web Development to learn more about this proven platform that powers some of the largest websites around the globe.
We offer a free consultation. No obligation. Just give us a call to get started.