WordPress Tips

Last week, we featured several trends that NOYO Web Development sees for next year. Here are several more to embrace in order to stay ahead of the competition. We work with businesses of all sizes from global conglomerates to SMEs. Contact us today for a complimentary assessment of your website.

Take a look at these trends:

Customized Products

It’s a win/win when you have the exact product your customer wants. However, customers are demanding customization more and more. Customers want a feature on your website where they can design or customize their own products. We believe this may be the most effective e-commerce trend you should follow in 2020 to drive more sales to your website. Add a feature on your website where customers can customize the color, size, pattern, etc. of the product so that they can get their perfect product.

Conversation with Customer

Consumers tend to purchase a product after a conversation with the salesperson. This builds trust among the customers for the product, and most of the times they purchase the product. This is becoming a necessary option in eCommerce trends to maintain interaction with a customer if you want to drive sales for your trending online business. Chatbots are a great tool for increasing conversations with your customers. You can let the AI interact with the customer or you can place a salesperson who can directly interact with the customer with his/her selling skills.

Try and Buy Feature

The advantage of the ‘Try and Buy’ feature is a bit similar to the augmented reality feature in that a customer can experience the product before buying it. In AR, the customer gets a virtual preview of the product, whereas, in ‘Try & Buy’ customer can physically try the product and then decide whether to buy it or not. This is a very good repackaging of your returns policy. In some cases, you may offer this feature as a paid option. But the point is to adopt the trend in 2020.

Niche Store

Yes, that’s true, a niche store can be better than an all-in-one store, because, you will get an exact customer to target. At the same time, customers will also assume your website as a perfect place to buy the specific product they want. Also, according to the SEO perspective, it is easy to optimize a niche store after Google’s Hummingbird update. Search for the best product category to sell and sell everything inside that niche. You can also write a blog related to that niche, as this is good for SEO factors.

Web Payments

No one likes to fill the same payment form every time they buy a product. Web payment is a method where the user will fill the form only once while buying a product from your website and his payment details will be saved on the website. When a customer buys a product next time he/she can proceed without filling payment details. Save the payment details of the customer who has once purchased a product and this can be used again if he/she makes a purchase next time. Getting a customer registered with the website will make the above process easy and secure.

Video Content & Marketing

Videos always give a better overview of any product than text. Customers get more attracted to an attractive video than simple texts. Video Marketing is the most effective trends in online marketing for an e-commerce website. Create several attractive videos for your products, and run video ads on social platforms. Also, add a video on the product description on the product page, but don’t ignore the text description.