WordPress Tips

A business website is a fundamental asset for any kind of organization, from global enterprises to small mom-and-pop shops. However, designing, updating, and managing that website can be time-consuming and tedious drudgery. Many organizations that are slim on resources find themselves intimidated by the prospect of performing a full website revamp.

Revamp for Relevancy

Website and internet technologies now evolve at lightning speed. It was only yesterday that we were all focused on mobile website optimization to stay ahead of the upgrade curve. Today’s focus is now on improving websites and their user experience, especially with emerging tools and technologies.

Here are several ways you can more easily upgrade your website without ditching it completely and starting from scratch:

Invest in a New Site Template

A quick, proven method to update your site to being mobile-friendly and attractive is a new template. Site templates have advanced in recent years, and many highly talented designers offer fully functional templates to create beautiful websites. Many of them are easy to install and easy to use. For a more complex installation, you can contact NOYO Web Development for a quote.

These templates are pre-made for convenience; however, they can be customized to meet your organization’s specific needs. You can have us build a new site and then switch over when it’s ready to avoid any website downtime. Many of the templates, especially WordPress templates, are very affordable, or many come with monthly or annual plans to meet your budget.

Incorporate Visuals and Media-Rich Content

If your website has been neglected for years, you most likely have little to no visuals and media-rich contents, which is now a must for improving SEO and conversion rates. Video is now easier to produce than it was even five years ago. Production costs are lower, and high-definition video can be embedded to dynamically engage your visitors and improve the value of your company website.

If you are a bit leery of upgrading your entire site design, you can make improvements to your content engagement and average time-on-site by incorporating video, graphic illustrations, high-quality photos, and other visual content that appeals to customers. Many embedded video hosting sites such as YouTube are very mobile-friendly and can quickly upgrade the user experience without making huge changes to your existing site.

Use Heat Maps for Better User Experience

Heat mapping technology is highly useful when you revamp a website. You can monitor where users spend most of their time engaging or hovering on your website pages. This lets you pinpoint those elements of the web design that are not performing up to expectations.

Confusing navigation, weak CTAs, lackluster images, and irrelevant links are a sample of the problems that can be identified through digital heat maps. If you want to revamp rather than start from scratch, this analytics tools will show you where to make small changes that will produce big results, improve user experience, and increase the value of your website.

A website revamp can be tedious, but you need to keep pace with the emerging technology to stay relevant and competitive. Otherwise, you website is just a digital business card with little to no modern functionality.

NOYO Web Development can help you assess whether you need to revamp or start all over. We have years of experience with global enterprises and SMEs. We offer free consultations and a quote comes with no strings attached, no obligations. We recommend WordPress as a platform for all of our clients. It represents the best technology, safest security, and stunning designs. Give us a call today.