WordPress Tips

Your website is the digital storefront of your business. If its design is poor, people might decide that they don’t want to do business with you.The research is clear: Simpler designs are better.

Let’s take a look at several key reasons why your website needs a cleaner, simpler design.

1. Simple design is classic

One of the biggest problems with website design is that it can become outdated quickly. It seems like, as soon as you’re about to finish with one update, it’s time for another. But it doesn’t need to be that way.

Busy, complex designs lose their attraction and become dated quickly. But history has shown that simple designs withstand the test of time. By using a simple design on your website, you can withstand the changing tides of website fads.

Keep the color scheme simple and use bold typography. You’ll need fewer revisions and can save money with less-frequent updating. Even more importantly, you will maintain an appealing look for years to come.

2. Simple design is easier to scan

It’s no secret that visitors don’t read every word on your website.
According to Adobe, 50% of visitors will skim articles if they face time constraints. To maximize the number of people who see the most important parts of your content, it’s vital to strip down your design to the bare essentials.

By eliminating unnecessary elements, you will direct the visitor’s attention to what matters most. The most common argument against this type of design is centered around the problem of content. What should you do if you have a lot of pages and data you want to promote?

Take a look at several well-designed news sites for answers. The New York Times and The Wall Street Journal are excellent examples. They leave their sites clean to draw attention to headings and use white space for the rest.

By choosing your most important content, you can make your text easy to scan and increase the number of people who read what you have to offer.

3. Simple design eliminates the salesy feel

One of the biggest problems of flashy websites is that they appear too “salesy.” In an attempt to increase revenue and conversions, complex sites often drive away potential customers.
Minimalistic design, on the other hand, invites visitors to learn without feeling like the site is selling to them.

A clean design prevents the page from looking like a grab for customers.This focus on aesthetics can make any site more visually appealing. And since the call to action can be blended in with the layout of the site, users are less likely to find the sales pitch affronting.

4. Simple design loads faster

Site load time is a critical factor for SEO and user experience. According to data published by Tyton Media, website bounce rates increase by 100% when a page takes four seconds or less to load. Typically, the features that slow down a site are complex images, features, and options.
By eliminating these, a minimalistic website will load at blazingly fast speeds and attract new readers and more search engine traffic.

5. Simple design improves conversion rates

One of the frustrations we see with sites is that they look outdated and old. This may not be a reliable factor on the quality of the business, but if design is a low priority, it may indicate other issues.Since we understand value of a quality website, poor design speaks to the priorities of the business owner.

A clean and simple design is one way to show that you’re serious about your brand.