WordPress Tips

This post is part of a series designed to help you select the right web development company for your needs. A successful development project starts by choosing a highly qualified digital development agency. A website overhaul or building one from scratch is a significant project for your company, and you need a web developer that enhances the value, effectiveness, and reach of your online presence. Here are the first tips to consider for selecting the right web development partner.

1. Does the Web Developer Have a Deep Understanding of Your Business?

It may not be absolutely necessary, but a web developer with demonstrated experience with other companies within your industry is helpful. If they don’t have that, then look for their ability to comprehend your industry specific trends, customers, competitors, and challenges, as well as having innovative ideas for keeping your website competitive. For instance, strategies for a medical clinic will be very different than for a fashion ecommerce site. Can the web developer adequately demonstrate a knowledge of those differences and the ability to adapt to each industry? Ensure that the web development agency is willing to learn about the intricacies of your business.

When interviewing a web developer, consider how the approach the client work. Each client is unique and web solutions should be customized accordingly. Do all their client websites look alike? Do they take into account the client’s audience and online behaviors? Or do they build sites that look glitzy but don’t function well? Do they follow every design fad whether it works or not, or do the sites genuinely reflect and enhance a client’s brand? An experienced web agency must meet you at your level and offer development and design solutions that cater to your needs, audience, brand, and goals.

2. Evaluating Their Services.

If you need more than a web developer, you will need to seek out a digital agency that offers a wide range of services that go beyond design, although design is a top priority. Look for a web development agency that is capable and experienced in web design, strategy, development, and digital marketing services. It is more convenient to bundle all work with one team, and your agency can execute and enhance your digital strategy and online presence more easily if it is involved with the entire project. In addition, utilizing a single source makes project communication, implementation, and progress better.

3. Beyond the Frontend Design.

Your website should reflect your brand while engaging your audience. It must be more than a stunning facade. You will find numerous agencies capable of producing sleek websites, but can they reach SEO objectives? Can they explain and implement best practices for the best user experience? Does their web technology optimize your site and improve conversions? Website design, content, structure, and coding should be developed to improve the user experience. In addition, a high quality, experienced digital design and development team should develop solutions that help your business reach its objectives, not just use the latest design fads.

4. Does the Web Developer Use Responsive Designs?

You cannot go without a responsive website design anymore. Over 60% of internet access occurs over mobile devices now. Mobile responsive design is a must for any website development project. The team you choose should have an extensive portfolio of responsive websites they have designed and developed. Visit the sites in their portfolio and click around via a mobile device and click around to test drive the experience. If the page elements aren’t optimized for viewing across a variety of mobile devices, you should look elsewhere.

5. Ask for Actual Results

Their portfolio of previous websites should give you a clear idea of their capabilities, focus, and client outcomes. Can the digital agency show you actual results? Can they provide case studies or data to verify their experience and capabilities? Of course, many clients don’t want proprietary information shared, but the agency should be able to provide some proof of their capabilities with data.

NOYO Web Development offers a wide array of web design and development services including marketing services such as blogging. Contact us today for a free consultation with no obligation to you.