WordPress Tips
Stay current with the latest WordPress news, security updates, insider tips and tricks directly from our team of San Diego WordPress experts.
Stay current with the latest WordPress news, security updates, insider tips and tricks directly from our team of San Diego WordPress experts.
In our last post, we began outlining what we believe will be the most important trends to embrace in eCommerce in the coming year. It is never too early to begin planning for your success in 2019. Take a look at these additional developments in eCommerce expected to be leading trends in 2019. Voice Search […]
In our last post, we began outlining what we believe will be the most important trends to embrace in eCommerce in the coming year. It is never too early to begin planning for your success in 2019. Take a look at these additional developments in eCommerce expected to be leading trends in 2019.
According to Comscore, over 50% of online searches will be voice searches in just a couple of years. Of course, you will make adjustments to your eCommerce website based upon search engine updates. Google will ensure that voice searches receive excellent results, and this will alter the SEO environment. Your eCommerce website will need updates to embrace this new trend.
Walmart, Lyft, and Dominos have already made this a priority and offered voice-based services to their consumers.
In addition, other technological capabilities will expand the consumer base within the eCommerce industry. Speech-to-text and text-to-speech will give those who have difficulties reading greater access to your products. Persons with dyslexia, a disability that makes reading the written word very difficult, account for up to 17% of all Americans. Many of them are highly intelligent and successful. You will need to adopt these technologies (such as Browsealoud) to stay competitive.
Over 80% of mobile users search for a local retailer to make a purchase of a product, and 18% of those searches convert to purchases within 24 hours. ROPO is a new program that analyzes the effectiveness of digital marketing campaigns. ROPO combines data from social media, mobile apps, CRM programs, POS systems, and payment gateways to produce this analysis.
Cryptocurrency will grow in popularity in 2019 and beyond. Online payments still produce apprehension in consumers with the threat of cyberattacks and hacking. In the U.S. and Canada, the most popular methods of payments are credit/debit cards and PayPal.
Today, the use of Wallets is increasing, and Walmart Pay, Apple Pay, Android Pay, and Samsung Pay are leading the pack. Wallets make the transactions easier and add a safety feature above and beyond current methods. With this trend, eCommerce must adopt payment via cryptocurrency to remain viable.
The largest search engine for locating products is Amazon and this will continue to grow and dominate in 2019. Amazon is the third largest retailer behind Walmart and CVS. In fact, Canadians vote Amazon as the most trusted brand in eCommerce. It’s only natural that a new search engine just for products would develop, and individual SEO for products is now a hot trend. Amazon SEO will be critical to your success. Amazon has created and developed individual product digital marketing that uses PPC, SEO, content development and marketing, A+ Content, and Enhanced Branded Content.
Amazon is expected to add more users and stake a new milestone in 2019. With a separate industry growing around Amazon SEO, your web developer must take it seriously and optimize for this development.. This is a truly crucial trend for upcoming years in eCommerce.
Have you ever owned an item and wanted to buy another, but you don’t remember the brand or product name? For instance, maybe you inherited a crystal stemware set from Aunt Ida, and it’s missing one.
Maybe you found a photo of a couch on a blog post and want to buy one, but you don’t have the information. Now you can save the photo and use it to search for a retailer that sells it.
Image search is a growing trend. eBay has a visual search that allow you to add your own photo of an item and conduct a product search based upon that photo. Pinterest is refining this process, and 2019 will see an expansion of the option.
Chatbots seem to be everywhere, but the new development is the integration of machine learning, AI, and natural language processing to build upon the knowledge base. This creates chatbots that seem to be highly intelligent and capable of predicting your customer’s needs. They create an interactive environment to deliver the greatest possible results. This will improve conversion rates and customer loyalty.
If you own an eCommerce business, you need a web developer that does more than simply build a site. You need NOYO Web Development. We stay on top of trends and how to optimize WordPress websites to exploit those trends for you. Give us a call. Let us help you remain competitive and successful.
Since being founded in 2009 our longevity in the web design industry and repeat business is positive proof of our commitment to delivering outstanding results over the years. We’re a dynamic team of problem solvers and critical thinkers who enjoy a challenge which you will quickly sense when speaking with any member of our team.