WordPress Tips

We all think of logos in different ways. However, the most succinct definition of a logo came from Saul Bass, who created the United Airlines, AT&T logos, as well as many others.

A logo is a direct representation of a brand and a company. It’s what makes your brand recognizable everywhere around the world. And it’s going to take a huge part in building brand loyalty as well.

This puts huge responsibility on the designer’s shoulders. The logo is key to the brand’s identity, it’s going to appear in every advertisement, letterhead, business card, flyer, poster, and all the other important documents of the business.

What Makes a Good Logo?

Your logo represents your company and your mission. It must be planned and crafted carefully. However, this doesn’t mean your logo has to be geometrically correct. Sometimes, a few flaws can make your logo more unique and authentic.

For example, the new Google logo is also geometrically incorrect, but that’s part of what makes the brand so unique. A powerful logo needs to be unique and unlike any other logo design in the world. It should use the colors related to its brand. It has to be relatable to the company. And, more importantly, it has to be easily distinguishable.

Logo Formats & Specifications

You will find considerable debate about the specifications of logo design. While some believe logos should be balance visually,others believe logos should be more creatively unique.

A good methods is to use Google’s strategy. You can create a unique logo design while keeping geometric accuracy by using proper measurements in the design. This makes it easier to reproduce the logo.

That’s where logo formats also come to the discussion.

• JPG format: Best for print purposes like letterheads and brochures
• PNG format: Best for online purposes like social media and websites
• PDF format: Best for print designs.
• Adobe Illustrator (AI) format: A customizable vector file of the design.
• EPS format: An editable vector file that works with multiple vector editing apps.
• SVG format: Best for websites, web apps, and responsive interfaces
• TIFF format: A high-quality uncompressed file best for print designs.

You need a logo that is compatible with both digital use and print projects. You can no longer design a logo in Adobe Illustrator and save it as a vector file. You need to consider all the various uses of the logo.

For instance, your logo design must adapt to both an Android or an iOS app. Importing a vector file into an app isn’t always possible. So, you will need to create the logo in multiple formats.

What About Free Design Offers on the Internet?

We always try to look for a free alternative whenever we have to spend money on something. Of course, you can also get a logo designed for free as well.

There are many free online logo generator tools you can use to instantly create a simple logo. You can also download free logo templates to customize and create logos for different types of businesses within a few minutes.

Keep in mind, these free tools and templates are being used by thousands of other businesses. Chances are you’ll end up with a logo design similar to the logo of another shady business.

But remember. Logos are crucial to brand identity. If yours looks too similar to another, you could face a lawsuit. Even if you’re using a template, or a logo builder, spending a few dollars on a premium version will reward you well in the long run. Think of your brand logo as a long-term investment. It’s going to be part of your business for a very long time.