WordPress Tips

Many small businesses have unattractive and performance-lacking websites. This isn’t necessarily their fault since many simply do not know good design. It’s kind of like a mechanic being surprised that a car’s owner doesn’t know what a transmission does and where it is.

NOYO Web Development has worked with many clients who do not know what they want for their websites. Some find four completely different websites that they like, and others won’t tell you until you show them a few examples. That’s why we believe it is up to the web developer to help you determine the direction of your website.

Find a Professional Web Designer

Your first step is to find a professional Web designer. Unless you have been educated in design and have a lot of time to dedicate to learning the art, you probably cannot do it yourself. This isn’t a “one click and you’re done” situation. Good design takes patience and lots of repitition.

Once you find the right web designer that you think you can have a partnership with, the next step is to tell the designer the direction of your business strategy.

While working with numerous Web design clients at NOYO, we’ve appreciated the clients who understand the need to communicate what their company is, where it’s going, and what image it should have. Unfortunately, some clients lack the ability to articulate this information, even if they are truly successful business owners. Having that information prepared makes the entire process so much easier and efficient.

Harnessing the Power of Web Design

When you develop a professional bond with the web designer, you can start utilizing the power of design. This is when your web designer can assist with the marketing strategy behind the website.

Typically, web designers are much more creative than your average business person, so in order to create something revolutionary and new, you will need a good designer who has in-depth knowledge and skills with an array of website functionalities. You web designer needs to be able to interpret your vision and duplicate it on the website for your visitors to understand and appreciate.

First Impressions Are Everything With Web Design

When it comes to websites, the first impression a visitor has is crucial. It must be positive or else you risk losing potential customers due to bad design. And this happens everyday to almost every business.

This is where your Web designer should help. If you’re making a change to your landing pages, tell the web designer about your goals for the landing page, then let the designer take it from there.

If you are creating banners for your pay-per-click campaigns, get your web designer involved.
If you are adding a simple image to your website, let your web designer take a look at it.
If you are creating a video for your business, make sure your web designer knows and is involved in the process.

The only way to succeed at web design is to have your web designer involved any time you consider a design decision. This will put you on a positive path to establishing your brand and having a business identity.

Final Thoughts

To recap, you need to find a good web designer who can be a partner in your business and involve them in every design decision your business needs to make. This will allow you to start establishing your company’s brand and everything good that comes with it.

NOYO Web Development has years of combined experience with web design and development. We have a wide assortment of tools and functionalities for your website to be a key driver of your business success. Contact us today to talk about all the possiblities.