WordPress Tips
Stay current with the latest WordPress news, security updates, insider tips and tricks directly from our team of San Diego WordPress experts.
Stay current with the latest WordPress news, security updates, insider tips and tricks directly from our team of San Diego WordPress experts.
Last week, we offered you two key tips to reducing your shopping cart abandonment rates. This week, we offer you several more. Follow all of them, and you should see improvement in converting visitors to sales. Make Your Website Mobile Friendly Over 50% of internet users access the web over mobile devices. However, these devices […]
Last week, we offered you two key tips to reducing your shopping cart abandonment rates. This week, we offer you several more. Follow all of them, and you should see improvement in converting visitors to sales.
Over 50% of internet users access the web over mobile devices. However, these devices do have some of the highest cart abandonment rates.
This means that mobile-friendliness is a huge factor in reducing those rates. You can determine where your site stands by using a mobile-friendliness testing tool, or let NOYO Web Development help you. We can help you fine tune your site for a much better mobile user experience.
It’s true. You can only manage what you measure when it comes to websites. Therefore, you need to know your current status in order to improve cart abandonment rates.
Google Analytics is a great place to start. It has enhanced ecommerce tracking. In addition to cart abandonment rates, it reports on checkout, shopping behavior, sales performance, and more.
Trust is an absolute must on the internet and e-commerce. When people spend their money over the web, they want no surprises such as stolen identities. They want no risk.
These are some important markers to increase trust:
In addition, users give special consideration to online reviews. They are a highly trusted factor in purchase decisions. In fact, 88% of consumers trust them as much as personal recommendations. This is a must-have for an online store. WordPress offers a number of plugins to get reviews on your site.
When someone abandons shopping, that’s not necessarily the end of their experience. Many users are simply comparison shopping and looking at various prices. They plan to purchase but want the right price and experience first.
An exit popup may be just the nudge they need to complete the purchase on your site. It appears during checkout, and you can offer extra incentives at this point such as a limited-time discount.
One step further are abandoned cart emails that you can send to people who filled in their email address but didn’t complete the purchase. Here you can add extra incentives to get them back or simply remind them of the items in their cart.
Emails like this also sport great opening and click rates – 40 percent and 9.5 percent respectively.
Incomplete purchases are one of the main challenges online stores face. While they are normal, finding ways to reduce shopping cart abandonment is definitely part of your job as an online seller.
We have shown you some of the reasons why people give up on their shopping and what you can do about it. Here are the steps one more time to drive the point home:
Now it’s up to you to put them into practice. Better yet, give NOYO Web Development a call, and let us show how we can better your conversion rates.
Since being founded in 2009 our longevity in the web design industry and repeat business is positive proof of our commitment to delivering outstanding results over the years. We’re a dynamic team of problem solvers and critical thinkers who enjoy a challenge which you will quickly sense when speaking with any member of our team.