More Ways to Reduce Shopping Cart Abandonment

Last week, we offered you two key tips to reducing your shopping cart abandonment rates. This week, we offer you several more. Follow all of them, and you should see improvement in converting visitors to sales.

Make Your Website Mobile Friendly

Over 50% of internet users access the web over mobile devices. However, these devices do have some of the highest cart abandonment rates.

• Desktop – 73% average shopping cart abandonment rate
• Tablet – 80% average shopping cart abandonment rate
• Mobile – 85% average shopping cart abandonment rate

This means that mobile-friendliness is a huge factor in reducing those rates. You can determine where your site stands by using a mobile-friendliness testing tool, or let NOYO Web Development help you. We can help you fine tune your site for a much better mobile user experience.

Start Tracking

It’s true. You can only manage what you measure when it comes to websites. Therefore, you need to know your current status in order to improve cart abandonment rates.

Google Analytics is a great place to start. It has enhanced ecommerce tracking. In addition to cart abandonment rates, it reports on checkout, shopping behavior, sales performance, and more.

Increase Trust Indicators

Trust is an absolute must on the internet and e-commerce. When people spend their money over the web, they want no surprises such as stolen identities. They want no risk.

These are some important markers to increase trust:

• Professional web design
• Privacy policy
• Clear methods of contacting the site owner
• Trust logos such as from virus scanners
• Money back guarantee
• Security badge

In addition, users give special consideration to online reviews. They are a highly trusted factor in purchase decisions. In fact, 88% of consumers trust them as much as personal recommendations. This is a must-have for an online store. WordPress offers a number of plugins to get reviews on your site.

Consider Exit Popups

When someone abandons shopping, that’s not necessarily the end of their experience. Many users are simply comparison shopping and looking at various prices. They plan to purchase but want the right price and experience first.

An exit popup may be just the nudge they need to complete the purchase on your site. It appears during checkout, and you can offer extra incentives at this point such as a limited-time discount.

Implement Abandoned Cart Emails

One step further are abandoned cart emails that you can send to people who filled in their email address but didn’t complete the purchase. Here you can add extra incentives to get them back or simply remind them of the items in their cart.
Emails like this also sport great opening and click rates – 40 percent and 9.5 percent respectively.

Final Thoughts on Reducing Shopping Cart Abandonment Rates

Incomplete purchases are one of the main challenges online stores face. While they are normal, finding ways to reduce shopping cart abandonment is definitely part of your job as an online seller.

We have shown you some of the reasons why people give up on their shopping and what you can do about it. Here are the steps one more time to drive the point home:

1. Increase site speed
2. Make your shop mobile friendly
3. Track where customers jump ship
4. Improve the checkout process
5. Use trust indicators
6. Offer free shipping
7. Provide more payment gateways
8. Use exit popups
9. Send abandoned cart emails

Now it’s up to you to put them into practice. Better yet, give NOYO Web Development a call, and let us show how we can better your conversion rates.