WordPress Tips

Your business operates in a landscape of consumer demands and technology that changes a lightning speed. It is increasingly important for SMEs to develop and maintain a strong internet presence to engage and communicate with consumers.

Yes, having a highly-optimized website is a key component in the creation of a comprehensive online marketing and branding strategy. Still, the competitive nature of the global marketplace demands that your business goes further.

One of the most effective methods to build brand awareness is to offer relevant and useful content to your target audience. This means consistent blogging.

Blogging is a cost-effective way for SMEs to drive traffic to their site, enhance inbound marketing efforts and attract more prospective customers.

According to a recent inbound marketing report, nearly 80% of companies that use blogging as a part of their marketing strategy reported acquiring customers through their blogging efforts. In addition, 82% of businesses agree that blogging is critical to their business.

Here are five powerful benefits of blogging for your business:

Positive Impact on Search Engine Optimization

Google is the biggest search engine, but all of them reward fresh, relevant content and blogging is one of the most straightforward, cost-effecive methods for a business to create this.

When your business creates blog posts on a regular basis, you are constantly providing Google, Yahoo, Bing, and the others with fresh content to index.

This is also the best opportunity for you to utilize those relevant keywords that consumers will use to search for the types of services or products that the business offers.

Create And Strengthen Relationships With Consumers

Customer engagement is an immensely critical mode of online marketing and branding.

Blogging provides the opportunity for you to connect with your target audience in a different, more conversational way. Blogging is a good way to build trust with your customers through high quality content that they find relevant.

Plus, if you can develop an active comments section, you can follow your customer’s responses. They may use this channel to compliment or criticize your business. If they do post negative information, this is your opportunity to jump in, correct the issue promptly, and win that customer back. This is an excellent way to publicly show that you care about building trust and relationships.

Become an Industry Leader

It does not matter how small your business is, blogging is a good way for your business to build trust and establish clout in your industry.

By providing content that will be viewed as expert, valuable information, your potential customers get to see the knowledge an experience that you have gained in your field.

Over time, blog posts that provide helpful, informative information on a regular basis can make you respected resource in your particular niche within the industry, which will subsequently lead to more enquiries and higher conversion rates.

Connect Consumers To Your Brand

Brand awareness is a very important element of marketing. Blog posting will allow you to show your followers a personal side of your business.

You can express your brand message and engage existing and perspective customers in a way not possible through outbound marketing mechanisms and techniques. Blogging will give your target audience a clear sense of the corporate standards, vision, business character, and the personality of your company.

Create Opportunities For Sharing

One of the most powerful benefits of blogging is the opportunity it creates for others to share the link to your blog.This creates the potential for viral traffic and exponential market growth. With so many different sharing platforms available, visitors can share the direct link to the blog, tweet it, or email it to a friend. This is the epitome of free marketing.

Final Thoughts

If you are interested in increasing your online exposure, while establishing yourself as an expert in your industry, then you will definitely want to take advantage of blogging as a marketing strategy.

If your business is an SME, it is a must that you blog. If you don’t have the time, expertise, or resources to write blog content, contact our Content Curator, Wendy Hoke for a free consultation.