WordPress Tips

If you have an eCommerce website, then you know the challenge to converting visitors into sales. You can make that tackle that challenge by y embracing the 2020 trends for eCommerce.

Indeed, most eCommerce business owners already know that if you don’t upgrade your website to address current and future trends, then you will hurt your growth. In this two-part series, NOYO Web Development will update you on the most effective trends in the eCommerce industry, which will definitely help you to scale your online business in 2020 when you implement them correctly.

2020 Trends for Ecommerce

Chatbots & AI

Interacting with your existing and potential customers is necessary for understanding their needs so that you can sell them the right product. According to popular surveys, customers connect with companies that give them a good conversation experience. Chatbots are the best solution to this as they are emerging as an essential component in the future of online business.

Installing a live chatbot on your website will welcome the customer with a cheerful greeting. This will also build goodwill for your brand in front of the customer. A live chatbot can handle a heavy load of interactions with multiple customers and show them the right product.

Augmented Reality (AR) – A Top 2020 Trend for eCommerce

Though online shopping is trending upwards, a large number of customers still prefer to buy a product once they get to experience it. For instance, your customer wants to buy a television online. It will be better if you can give them the experience of how the television will actually look inside their room.

AR or Augmented Reality is a top 2020 trend for eCommerce technology, and the future growth of every eCommerce business will need to rely on such features. It gives an actual preview of the product the customer is going to buy.

According to current trends in eCommerce, you should definitely add AR for your customers, if you want them to buy your product. Be an early adopter, and get ahead of your competition in the global marketplace.

Voice Search Optimization

With the invention of voice search tools like Google Assistant, Alexa, Apple Siri, etc. the future of eCommerce trends is tending towards voice search rather than typing and searching for any product or service. When searching for products on voice search, customers expect the same high-quality search results they receive with text searches.

According to popular eCommerce experts, voice search is evolving as a key trend in the eCommerce industry. It will be an important factor for the success of e-commerce in 2020 and beyond.

Most customers use long queries while using voice search. Therefore you need to focus your website functions for long-tail keywords to optimize your product page for voice search.

For instance, If you have a maple table for sale as a product, then instead of using a “maple table” as a keyword you can go for a “maple table for dining room”, “maple table with matching seats” or “maple coffee tablet”

Direct to Customer: D2C

Direct to Customer or D2C is a method where, the middlemen between manufacturer and consumer (wholesaler, distributor, retailer) is cut out of the process. This has many advantages like building strong relationships with the customer, eliminating extra charges from the product, etc. Customers value a quality product at a good price, and this is possible with the D2C method. You can go for a D2C business method by enabling direct orders from retail customers.

NOYO Web Development will continue with the top 2020 eCommerce trends next week. Check back, or contact us today for further information. We offer free consultations with no obligation to you.