WordPress Tips

Yes, content is king. While content marketing was previously a vehicle to differentiate your business from competitors, it’s now a necessity for every modern brand. Content marketing is crucial to a successful digital marketing campaign. Behind every well-known brand is a wealth of valuable and relevant content that really connects with your audience. But you may still be wondering, why is content marketing important?

We’ve put together some of the top reasons to have a developed content marketing strategy. This will be a 2 part series, so check back next week for more.

Improve brand reputation by building trust through content marketing.

One of the greatest benefits of a successful marketing strategy is that you can build your brand’s reputation. It today’s highly competitive marketplace, it’s necessary to build trust with your customers. Building trust helps your business establish a positive brand reputation.

Great content sets you apart as a company that knows its business and its customers’ needs. When customers read your content, they begin to develop an opinion of your brand. If your content is educational, engaging, and valuable, then they transfer those feelings to your business. The more value you can provide with your content, the easier it will be to build trust with your target audience.

Plus, when your customers see that your business is consistently publishing content across multiple platforms, they may come to see your business as a leader in the industry. Publishing content through third-party publications or sharing your content with influencers can also help you further build trust within your target market.

Great content impacts conversions.

In addition to building your reputation, great content can positively impact your conversion statistics. Check out these stats that show the impact of content marketing on conversions:

• Content marketing provides conversion rates about 6 times higher than other digital marketing methods. (ABG Essentials)
• After reading recommendations on a blog, 61% of online consumers in the U.S. then decided to make a purchase. (Content Marketing Institute)
• According to 74% of the companies surveyed, content marketing has increased their marketing leads, both in quantity and quality. (Curata)
• Video content can help provide a great ROI and significantly increase conversions, according to 72% of businesses surveyed. (CrazyEgg)
• Inbound marketers are able to double the average site conversion rate (from 6 to 12%), in part due to their content marketing efforts. (HubSpot)

Content marketing works to increase conversions by connecting with and educating your customers. Your content helps encourage conversions by giving your customers the reasons they want your product. It helps them with making an informed purchasing decision.

To optimize your content for conversions, always include a very clear call-to-action (CTA). The CTA prompts the customer to take the next step in the process rather than abandoning your site. Conversion can mean making a purchase, contacting the sales team, or getting more information. It’s important to clearly convey that to the customer.

Optimized content enhances your SEO efforts.

The importance of content marketing becomes even greater when you look at the role it plays in improving search engine optimization. SEO improves your company’s visibility online. If you want to improve SEO, you need to create optimized content.

NOYO Web Development believes content creation is one of the most effective SEO techniques. In fact, websites that post regular blog content have on average of 434% more pages indexed by search engines than those that don’t publish any content. The more content you have on your site, the more pages the search engine has to index and show to users in their search engine results.

However, you don’t want to simply throw up any content. You need quality, optimized content. Google’s algorithms recognize keyword stuffing and irrelevant content. It will actually drive down your SEO efforts.

Not to mention, the more content you have on your site, the more reasons you give visitors to stick around. This means a higher on-site time, which can also positively impact your search engine optimization. Google sees time spent on site as one indicator that your site provides valuable content.

Want to consistently provide valuable content to your website visitors? You should! Consider our blog writing services as an option to boost your content marketing game.