WordPress Tips

In our last blog post, we offered some best practices for your WordPress website. In this post, we continue with our top tips to optimize your site.

• Optimize with targeted titles and descriptions. When you share posts and pages on LinkedIn, Google+, and Facebook, these sites pick up a page title and description to go with the link you share. If your page is included in a search engine result, the title and description are what people use to decide whether or not to click on your link. Page titles are also a critical element for search engines.This means that the title and description can be the most important text.
  However, don’t write for the search engines. Write for readers to make them enticing. Highlight the promise made in the headline, and develop a strong call to action to prompt clicks.
• Use images wisely. Images add interest and beauty to your page, and they have a role in SEO as well. Each time you upload an image to your website, you have the opportunity to add a keyword in your image title and alternate text fields. The title tag generates the text that appears when someone hovers over the image. The alternate text is the text that will show if the image is unavailable, for instance if someone is using an assistive device to surf the web. This is where full sentences is helpful rather than a keyword. Ensure that the alternate tag accurately describes the image to make it completely clear what your website is about.
• Create a strong landing page. You want your visitors to act, so clean up the landing page by removing distractions and focus their attention on the product, service, or cause.Many premium themes have a landing page template built right in. It produces a page with no navigation menu and lots of white space to work in. This focuses the visitor’s attention on the one action you want them to take, and increases the chances they will click the Add to Cart button, fill in the form, or follow the one, single link you share.
  If your chosen theme doesn’t have a built-in landing page, some software is available to create them for WordPress. Even if your theme does have a landing page, you might find the software can help with copywriting advice or have a library of images to make your page effective.
• Pay attention to the footer. At the bottom of your WordPress website is the footer area, which many people tend to make a low priority. It’s an excellent spot to include a copyright message, information about who owns the website, or links to important pages like a site menu. Many premium themes allow you to expand this area into a fully developed content section, where you can include a short bio, an opt-in to your email list, links to popular posts or pages, and more.
  The footer is the area that people expect to see information about who is behind the company, direct them to other pages, and continue to engage them.

NOYO Web Development has been building WordPress sites for decades, and we recommend this platform to all our clients. It has the power to drive over 25% of the world’s websites, including enterprise-level, global companies. Contact us today and learn about how we can help develop a new site or optimize your existing site. It’s totally free and without any obligation.