WordPress Tips

Last week, we reviewed the top three areas of your website for promoting your message, service, or product. We continue with a few more areas that are important to invest your time in. These are the equivalent to prime real estate and deserve your attention.

Site Header

The site header is obvious because it has high visibility. Most blogs that are monetized with ads will include a banner ad in the header because it is usually one of the higher-performing ad zones.

Of course, if you’re not monetizing a blog and the site is your business website, you could use this space for other purposes, like getting more exposure for your own products and services.

Top and Bottom of the Screen

One easy way to get the attention of visitors is to use a sticky notification bar at the top or bottom of the screen. “Sticky” simply means that the bar will stay at the top or bottom of the screen as the visitor scrolls up or down. Because the bar stays in place, visitors will surely notice it.

Sticky bars can be used for ads or for your own internal promotions. It could be used to promote a product or service, lead visitors to an important page on your site, or include an opt-in form.

“About” Page

The “About” page is one of the most frequently visited pages on many websites (especially if there is a link to the About page in the main navigation menu).

People who visit your About page are there to learn more about you, your business, or your site, so they are interested in what you have to offer. Your about page shouldn’t be boring and it should include a call to action, like an email opt-in form.

One of the most common mistakes with About pages is to simply provide some boring biographical info without asking visitors to take any action. If you have products or services to promote, you could use this space for those purposes instead of an email opt-in form.

“Thank You” Page After Opting In

When a visitor chooses to give you his or her email address, they are obviously a warm lead. Don’t simply direct that visitor to a boring page that just says “thank you for subscribing”. If you are not doing something meaningful with the Thank You page, you are missing out on a golden opportunity.

You can use your Thank You page to promote a product or make a special limited-time offer to get the most out of visitors who have already expressed an interest in what you have to offer. Many marketers will use a countdown timer to give subscribers something like 15 or 30 minutes to make a purchase at a discounted rate. The timer and expiration of the offer add a sense of urgency that will almost always increase conversion rates.

Confirmation Page

If you’re using a double opt-in approach for your email list, subscribers will need to click a link in an email in order to confirm their submission. What happens when visitors click on that confirmation link? In most cases, the visitor is led to a boring page that says “thanks for confirming your subscription” or something similar.

Again, this is the perfect time to get a relevant offer in front of someone who clearly has some interest in what you are offering. Studies show that the average customer will see your message 6 or 7 times before making a purchase, so putting offers in these places can help to get closer to that number and lead to more sales and higher profits.