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Memorial Day is just around the corner, and we are already telling our clients to prepare for Black Friday. It is never too early to prepare for the most important retail season of the year. And its importance to eCommerce is growing exponentially.

Prepare Your WooCommerce Store Now

Prior to determining your sale strategy, let’s look at the psychology of a typical customer on Black Friday.

• She knows there will be huge discounts
• She has a long shopping list
• He wants to visit multiple stores online
• He has postponed purchases waiting for this day
• She expects discounts to be automatically applied to his purchase

What does this tell you?

Your customer is in a rush and has little time to spend on your site. He has already scoped out his purchases and wants to complete them quickly.

While you will need to determine your own sales strategy, we know of several basic rules of thumb. It will depend upon your industry, demographics, and market. However, one concept rules over all: KISS (keep it simple silly).

Black Friday is about big discounts and optimizing conversions. Depending on your business, you might try these examples:

• 30% discount on any purchases in the store. This works really well.
• 30% discount on Category A. 40% on Category B (just like what Walmart does for its in-store) . — A category specific discount

Pitfalls to avoid on Black Friday – and Everyday

Some of you might question “why the discount has to be simple”? Let’s look at this with an example. Imagine you have an offer — Buy any 2 items from Category A and get Product X free.
It does look simple to read. You are offering a free product. It could be a greater value.

However, consider it from the visitor’s viewpoint. In reality, it is not simple for the average person who is shopping in your site. It requires a bit of work for him to understand. Let’s have a look at the tasks he has to do.

• He has to search products in Category A.

• Then he has to choose 2 items from a plethora of choices.
• Naturally, he has to compare and then find 2 items that offers more value to him.

By the time, he makes the decision, he had spent a significant amount of time. On a day like Black Friday, he has a lot of things to do. Wasting the time is the one thing he does not want to do.

So what kind of offers are familiar to him? The ones offered by e-Commerce giants like Walmart or Amazon.. They simply offer a percentage discount. So they are more familiar see the numbers like 30% off, 40% off, 60% off.

Here are some simple strategies that will help boost your sales on Black Friday:

Create a simple offer. The built-in coupon feature of WooCommerce may not be the best choice for bigger events like Black Friday. You should avoid telling customers to apply a coupon code to get a discount. The customer has to see that the discounted price right away.

So you want to design an offer that automatically applies the discount and shows the discounted price to the customer. Showing the discounted price influences the customer to make the purchase. WooCommerce Discount Rules is a plugin plugin that can help you create discounts that automatically apply.In three simple steps, you can create your discount and go live.

We have more effective ways to promote your business during the busy holiday season. Our next several blog posts will have more information and ways to optimize your website for maximum revenue. Check back next week for more tips.