WordPress Tips

In our last blog post, we reviewed some basics for improving the performance of your WordPress website. Here, we follow with more sound practices to follow:

Best Practices for SEO Basics

A Google robot scrapes millions of websites, and you need to ensure that what it sees on your website is optimized for SEO. Consider these two permalinks for a new blog post about WordPress support:
# 1 – ‘example.com/?p=123813225844’

The second has this permalink:
# 2 – ‘example.com/10-bestpractices-of-wordpress-support’

Google won’t interpret the permalink in #1, so you have to make it simple for those search engine robots to linger on yours. Use relevant permalinks by going to your WordPress dashboard. Go to settings>permalinks and then select Post Name. We recommend that you consult with an SEO expert prior to changing an existing site to avoid negative SEO implications. When you write your next post, your post URL will default to the page title.

Keep these WordPress tips in mind as well for SEO:
If you are pursuing a specific keyword, you can update that manually
Try YOAST SEO. This plugin will help you ensure that your SEO is optimized and you are staying focused on the keywords you want.
SEO changes rapidly, so stay up to date on the newest trends or use a specialist
Remember, Google rewards and punishes. Ensure that your content is useful, relevant, and valuable. SEO algorithms are designed to know the difference between quality content and fluff.

Create Great Content

WordPress is designed for ease of use including sharing content. Some entrepreneurs have a “build it and the customers will come” mindset. But, building a thriving ecommerce site takes far more than that. You can try a marketing agency to run ads or manage SEO, but you may or may not see results other than a smaller checking account. Leverage the power of WordPress instead to drive visitors and conversions.

For content that is truly powerful , keep these tips at the forefront:

• Help you customers solve their problems
• Set content creation goals and stick to them. One per day? Three per week? Content needs to be fresh for higher SEO rankings.
• If you use Microsoft Word or Google docs, be sure to strip the formatting before pasting them into WordPress. If you don’t, the formatting can look funny.
• Install plugins such as Flare or Digg Digg to make it easier for consumers to spread the word about your website

Building Your Empire

• If you have followed our WordPress tips to this point, you have a fast, clean, SEO optimized website brimming with relevant content. Now you are ready to move on to Empire Building. How do you do this? By expanding your subscriber list.
• Your subscribers want to hear from you. They trust you. The bigger this list is, the wider your message will reach and grow your business faster. You can capture emails through WordPress a few ways:
• Try Mailchimp free of charge or invest in something like Infusionsoft
• Use an email capture form to capture potential customer email accounts
• Always give something back in exchange for that precious email. This could be a coupon, an ebook, a how to guide, or invitation to an exclusive offer
• Keep you subscribers engaged with fresh, relevant content and offers that matter most to them
• Keep your subscribers engaged and interested by keeping them up to date with useful content and insights on what matters to them.

NOYO Web Development has been helping entrepreneurs grow their business for years. We have decades of WordPress experience. Contact us today for a free consultation.