WordPress Tips

An effective web developer knows that psychology principles play a role in superior design. This may seem counterintuitive. Still, a website is a marketing tool, and marketing principles rely heavily on psychology principles. Your client may want to focus only on aesthetics, and aesthetics are important. But, the website needs to convert visitors into customers. […]

Your landing page is a key feature to a successful marketing campaign. It enables you to target specific customers with specific solutions to specific problems. Just what is a landing page? Users land on a variety of pages, so it’s not always the home page. In marketing parlance, a landing page is one that is […]

That’s true. WordPress now powers over 40% of the websites on the internet. And, that percentage continues to grow. It is the preferred platform for enterprise websites, complex portals, simple blogs, websites for SMEs, and much more. Website developers even use WordPress to create applications. Those facts alone should speak for themselves. It is why […]

Web design means much more than aesthetic considerations. When planning your website’s design with your WordPress website developer, you need to take several factors into consideration, including navigation, branding, and ease of use. If you focus on each element, you will have a website that’s a pleasure to look at and a pleasure to use. […]

You have many options to choose from for WordPress analytics. The data analytic tools you and your WordPress web developer decide to install will make a significant difference. The data you need and how you view it are different from every other business. Analytic companies and plugins have distinct differences. Each one addresses a niche […]

Building a website today can be pretty straightforward with custom themes, drag-and-drop features, and plug-and-play options. If you are simply building a site to share photos and stories with friends and family, that’s great. But if you are a business owner, your objective is to have a website that attracts customers and converts visitors to […]

If you are looking for ways to improve your existing eCommerce website or build one from scratch, you will need to know which features you want your web developer to include. It may be fun to add every bell and whistle, but you may not need them all. Your website developer should partner with you […]

Your website has a carbon footprint. In the early days of the internet, no one really thought about this. Now, we are all looking for ways to reduce our impact on the environment. With this in mind, it is possible to reduce your website’s carbon footprint while improving user experience, boosting performance, and enhancing SEO. […]

When initiating a new website project, business owners and their website designers focus on functionality and aesthetics. It’s rare that content is even discussed at the early stages. When the topic finally arises, the web developer will often push the task back to the business owner. Website Development and Crafting Content This is an unfortunate […]

You want your website to wow visitors and leave a great first impression. The internet is flooded with stimulating information, and your website must stand out to grab a visitor’s attention. In addition, your site must keep them engaged so they consume the content and make a purchase. There are three important aspects to remember […]