WordPress Tips

In our last post, we reviewed the importance of planning in advance for Black Friday 2019. If you operate an online business, up to 25% or more of your sales can happen in the 4 brief, crazy weeks between Thanksgiving and Christmas. Frankly, most large retailers make their plans about a year in advance. Take time now to create your strategy. In addition, consider these tips as well for a successful season?

Offer Free Shipping

After you have created your super simple doorbusters in WooCommerce, you can set it for free shipping as well. Why? Because no one likes to pay the shipping, and you want astronomical conversion rates.
About 70% of customers abandon their shopping cart. That is 7 out of 10 of your customers ditching the cart, according to a Baymard Institute study. The top reasons for abandoning the cart is the high extra costs (including shipping, tax etc). So having a shipping cost, especially on big sale days like Black Friday, will lead to high cart abandonment.

Consider offering a free shipping. If you would like to be generous to your shoppers, you can offer free shipping to all your customers. That is a great motivation. However, if you would like a limitation, then you can consider offering it for a minimum order value, such as orders above $100 get free shipping.

You can do this by using the WooCommerce’s built-in free shipping feature. Alternatively, you can also use the WooCommerce Discount Rules to offer the free shipping as well with a minimum order value condition.

Communicate with Your Customers

You can have the best sales offers in the marketplace on Black Friday, but no one will visit your site if they don’t know about them. You need to advertise your Black Friday campaign. You can start by sending one or two mailers to notify your customers. However, pre-sale emails are just the start. Your customers will be inundated with advertising leading up to the season. You need to stand out.

You need to send post-purchase emails as well to say thank you for shopping on your site. Most business owners make the mistake of using the order notification emails to say thanks. However, this is not a stand out from the crowd solution.

You will have to send them a personalised email at least a day after their purchase and follow up them after 3–5 days interval. This establishes how professionally you are handling the business and boosts your brand image.

After 7 days, you should also send another email asking for a feedback. A consistent feedback loop will help you improve your store and drive maximum conversions, in addition to retaining your customers.

However, manually sending these emails to each and every customer will be a pain.
So set up an automated follow-up campaign using Campaignrabbit, which natively integrates with WooCommerce and send personalised emails to your customers.

Recover Abandoned Carts

Ouch! 70% of all carts are abandoned. Think about all that lost revenue! Cart abandonment is a daily phenomenon. Regardless of your best efforts to convert customers and motivate them with discounts and other goodies, you will still have abandoned carts.

See this as an opportunity. You can recover abandoned carts with an appropriate follow up solution. Create a tailored abandoned cart recovery campaign that automatically follow-up with customers and bring them back using Campaignrabbit.

Implementing a manual follow up will consume a huge amount of your time, which can be spent in other marketing efforts.

NOYO Web Development can help you install and integrate WooCommerce with your WordPress site. We recommend WooCommerce to our clients with online stores because it is not only the best option, it is also the most cost effective solution available. Contact us today for more information.