WordPress Tips

Yes, the world is facing some serious issues with the spread of the coronavirus, but there is hope on the horizon. Businesses have taken a hit as the economy has nearly ground to a halt. Grocery stores have empty shelves while restaurants are like ghost towns. And suddenly, everyone wants to hoard toilet paper.

As a business owner, you’re likely looking for ways to survive sudden shifts in household budgets that will impact your bottom line. Even though the headlines are driving search engine results right now, things will improve, and you can keep your marketing afloat despite the news. Here are several ideas for SEO during the Covid-19 epidemic.

Connect With Your Customers on Social Media During This Critical Time

We’re all dealing with the impact the coronavirus outbreak has had on our lives whether you’ve tested positive or not. We’re all taking precautions. School is out of session and we’re home with our families only going out for necessities. We can’t visit our friends in person. We sit and eat in our favorite restaurants or go out to the movies. These are minor conveniences considering the crisis, but it’s upsetting nonetheless. This is a time to really show empathy to others and help out where you can. This is a time we all need to be sensitive.

This is an opportunity to add depth to your brand by standing out during this difficult time. More people are on social media now while stuck at home, scanning for news, and trying to stay connected in a suddenly isolated nation.

If you use your business to help the community, promote those good deeds on social media. Don’t brag, but you can put it out there, and it will add goodwill to your brand.

Pay-Per-Click (PPC) Advertising Should Have Higher ROI Right Now

With more people at home in front of their screens, it’s a great opportunity for your business to use PPC marketing to connect with your customers. Oh, and it’s an opportunity to use your marketing budget more efficiently.

On average, cost-per-clicks have declined since the epidemic. And CPC is likely to continue to decrease over the next few weeks. That gives your business another opportunity to scoop up that lost market share from others pulling back during this time.

Make Sure Your Business Can Be Found Online

More people are online right now than in their cars or walking the sidewalks. You are likely spending more time online as well. Search traffic has increased significantly over the past week and will continue to climb as we hunker down. We’re all glued to our computers and phones looking for updates within our community. We’re also looking for entertainment and ways to pass the time. For many, that includes shopping online.

Anything online right now will be consumed more than ever before. This is not the time to be hidden online. You should be using search engine optimization (SEO) strategies to climb to the top of Google’s search engine results pages (SERPs) so your business can be easily found.

This is the time to drive SEO- not go into hiding.

Stay Ahead or Surpass Your Competition

SEO helps your business increase organic traffic to your website and move past your competition. You want to be on the front page of the Google SERPs — and at the top of the list — so that when your customers search for certain keywords you’re the company they end up calling. To climb to the top of the SERPs takes time and strategic optimization strategies. If you don’t continue to optimize your website and content daily, you lose valuable ground in the search results and your freefall could cost your business thousands of dollars in lost revenue.

Stay well. Stay positive. Stay healthy.