WordPress Tips

Social media is so important to maintaining a positive image online and with your customers. We’ve compiled a list of some tools to help you out. Our criteria? The tool must be easy to use for a beginner and comprehensive enough for a digital media agency team. Read on:

Buffer Publish

The ability to tailor media and descriptions for the same post but for different platforms is awesome. One tool we like is Buffer Publish.

Buffer enables you to simultaneously post on up to five social media platforms, while also allowing you to schedule posts in advance. The Unsplash tab on the media hub offers a range of royalty-free images with just a few clicks. The ability to tailor media and descriptions for the same post but for different platforms is extremely handy. In addition to previewing your posts, it even alerts you to any platform limitations.

One good feature of Buffer: it doesn’t make you use the web version, almost everything you need is right there on the mobile app (iOS and Android).

The free plan, which allows for one user to manage three social media accounts with up to ten scheduled posts is good enough to get started; however, for higher brand ambitions and integrity, you must go pro! Paid plans start as low as $12/month for individuals and $99/month for businesses. All paid plans come with trial periods.

Animot

Video is the undisputed king of all media types. But, they take effort to create, edit, and publish. Animoto makes this easier by simplifying video creation, one tedious task at a time. You start with templates by choosing a template that matches your requirements. Then you have the foundation for your video. Then you can customize and personalize: text, color, border, shadows, animations, transitions and much more, there is hardly an attribute that you can’t change.

Need more options? Choose from a myriad of royalty-free music tracks tailored for tutorials, demos, slideshows, teasers and everything else you might need.

While perfect video editing on a smartphone app is miles away from ideal, the Animoto app, available on Android and iOS is ahead of the pack in our opinion. Or, you can use the web version.

Animoto doesn’t offer any free plans, you will have to pay $9/month for the basic plan, which includes everything that an individual may need. If you need more, you can go for the professional plan which will set you back by $64/month and they’ve also provided a business plan, which will cost you $94/month.

Canva

If video is the undisputed king of media types, then image is the queen.

However, these media types suffer the problem as video. Images are harder to create than text, and the editing part is better left to a professional. Plus, photo editing software can be expensive.

Canva offers high-quality customized images to people who prefer to avoid the learning curve and costly license fees. Canva offers you templates that cater to display pictures, cover photos, brochures, and even book covers.

Whether you are designing a cover photo for your Facebook/Twitter page or be it a fancy Instagram post, you can do it easily with Canva. Selecting a template sets the foundation for the image, then you can design however you wish and your designs will come out very professional.

Even if you are skilled with a photo editing app, using an app like Canva can be much easier when using a template from Canva.

Canva offers a basic free plan, which is good enough for a rookie. But if you want to unlock the real potential of this app, then you must go pro. The paid plans offer better typefaces, stock images, larger cloud storage and much more. The paid plans start from $12.95/month, which you can try for free on a 30-day basis.

Canva is great for people who don’t need the ultimate precision with their edits and who don’t want to bother themselves with overlay definitions and Photoshop’s learning curve.