WordPress Tips

You know you need quality content. But how do you create the type of content to boost your audience and your sales? What kind of content builds authority in your sector and increases conversions on your site?

Break it down to its primary elements, and you will see that it mirrors your regular sales process. This guide will show you what you need to create great content every time.

Why Does Content Matter?

Your content is as much the public face of your business as are the graphics and functionalities of your website.That may sound obvious, but you should consider it.

It may sound reasonable to have a simple list of services on your website, and perhaps brief bios about your staff members. But does that tell potential customers enough about who you are, and why they should choose your company?

Great content can show potential customers your wealth of knowledge and expertise, what you value as a company, and (most importantly) it can them find you in search engines.

When done right, content will improve your authority in the eyes of your potential customers, within your industry, and with search. Quality content demonstrates that you know your business, you understand the needs of your customers, and you value what you sell.

Google confirmed the importance of content with its quality rater guidelines, which are the criteria its evaluators use to determine what makes a good website. These are real people Google hires to perform actual searches to make sure the results are the best ones possible.

Define Quality Content

So if content quality is important, that leads to the next obvious question:
How do you define quality content? Look for these four elements:

1. Your content must have actionable advice. Readers should be able to read your content and take the next steps to solve a problem or make a purchase.
2. Your content must have trustworthy information. Only use reputable sources and back up all your information with solid data.
3. Your content must have in-depth and comprehensive answers. Show the reader you’ve done your homework.
4. Your content must be relevant to the reader and your business. You need to target the right audience and speak to things they are interested in.

Let’s look at #1 for this blog post, and we will come back to the other in our next posts.

Giving Actionable Advice

The next thing you want to check your content for is actionable advice.
Whatever the topic, you should be trying to solve problems or answer questions for the readers. To create actionable advice every time do the following:

1. Ask a question and answer it with a list of things the reader can do to solve their problem (like this list you’re reading).
2. Use subheadings for your big topics or questions so the reader can easily find what they want to know.
3. Keep it simple. You are the expert, but your reader wants to learn. So take them step-by-step through any complicated processes.
4. Avoid industry jargon. If you have to get technical, be sure to define industry terms first.

Partnering With a Content Writer

Speaking of making things easier, you don’t have to do the writing yourself. Because as it turns out, all of that in-depth planning has to be executed by producing all of that content.It can be time-consuming.

A dedicated content writer should allow you to take a more hands-off approach, you can order a content audit, and your writer should tell you where you need improvement, what keywords you and your competitors rank for, and how you can benefit from a data-driven content strategy.

Hiring a content writer means you won’t be up late at night trying to make a blog posting deadline. For more information, contact us at NOYO Web Development. Let our content curator manage your content and improve SEO and conversions at the same time.