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Whether you are offering a product or service, the user experience (UX) plays a major role in customer service and satisfaction (CX). The digital marketplace evolves every day, and each year brings new ideas, new concepts, and trends. One critical lesson NOYO impresses upon its clients is to embrace innovation, try to be an early adopter of the most promising new features to improve UX and CX. This will keep you ahead of the curve and the competition.
Here are the top 7 features expected to have a major impact on competition in the digital marketplace.

Chatbots

Chatbots are becoming quite sophisticated with the adoption of natural language processing tools. You can stay connected to your customers with conversational software. This frees up your existing customer service agents to solve complex problems directly with customers. In fact, chatbots can be programmed to escalate a problem to the right person at the right time.
Chatbots can answer the most common questions, help a customer complete a transaction, and redirect consumers to the right information or web pages. Consumers, especially Millennials, are becoming very comfortable with this technology.

Progressive Web Apps

A recent study on smartphone usage showed that mobile apps accounted for 89 percent of time spent on a smartphone – as opposed to making a phone call. Obviously, the general public accepts this technology.
Progressive web apps uses the elements of an internet browser, but with a mobile application interface. This offers many advantages, such as virtually no load time, the capability to work offline, ability to receive notifications, and good reliability. Progressive web apps are typically a cinch to deploy and maintain, which benefits both the user and the developer.

Website Notifications

Website notifications are very handy tools for mobile apps. The ability to deliver information directly to a responsive user will continue to gain in popularity across every industry sector. The user authorizes the notification, which means you have an interested consumer on the other end of that notification. This improves customer engagement without the additional costs of creating a mobile app to replace your website.

One-Page Websites

These site are essentially one, very long page that the user navigates by scrolling down or using links to navigate different sections of the one page. The advantage lies in the simplicity of the design, which uses no intricate navigation or never-ending menus to explore. This concept works exceptionally well with smartphones, which use scrolling as the most straightforward navigation mode.

Static Websites

Why would we suggest taking a step back in website technology? Well, we don’t necessarily. However, you will see an increasing number of static sites. They are simple, secure, load quickly, and well within a tight budget. Today’s static sites are more advanced, more exciting, and easier to achieve.

User Interfaces in Motion</h3

Interfaces have been a major interest of web developers for several years. The most elegant design is useless if a user can’t find the information. Interfaces let you use transitions or animations to show users important data, show certain actions, and bring life to a project. In addition, the technology is open to customization, which gives a developer many options for creating an attractive and functional website. Examples of movements include superposition, easing, cloning, parallax scrolling, obscuration, games on dimensionality, and matching.

Photo Content

The attraction of a great photo has never had so much impact in the digital marketplace as it does now. A great photo can launch and relaunch a discussion. This concept has been around since the golden era of paper magazines. High quality photos are still in demand. A unique photo that conveys a story with uniqueness will be crucial to success on the internet.

By nature, trends move at lightning speed, especially within the realm of digital technology. You can use these features to attract and retain customers, which is why it is important to seek out the latest ideas and inspiration to stay ultra-competitive.