WordPress Tips

Since last year, Google has been updating its algorithms more regularly than previous years. Every few weeks, they release big changes to their SERPs. Since search engine ranking remains a bit of a mystery, it is imperative to remain current with tests and adjustments. It is also important to remain aware of research put out with results from reverse engineering Google’s algorithms.

2019 is half over, which means you should be focusing on 2020. Which SEO Trends will be crucial to your marketing efforts in 2020? This is a two part series on those trends.

Voice Search

SEO is all about ensuring that Google has the right information about your site. At the same time, you want your website optimized for customers, not necessarily Google. It’s ok. Google focuses on the user metrics as well.

Voice assistants are spreading rapidly, and millions of people use them daily. It may be Cortana, Alexa, Siri, or Google’s smart helpers who will finally have names next year. Voice assistant search will be a hot trend in SEO for 2020.

Because users speak their search phrase rather than typing it, the queries will become longer and more complex. Content creators will need to ensure that the content contains scalable phrases for search engines. There’s no mystery here. It means that your SEO efforts must go beyond a keyword. AI means that Google understands language, synonyms, and context. When you work key phrases into your content, you supply Google with more data to work with.

High Quality Content Means Videos

Content rules SEO, and video content is trending alongside blogs, AI content, or podcasts. Think of the array of videos – product testing, how-to’s, recruiting, self-marketing…the list goes on. You can find tutorials on how to change a tire or videos of funny cats and dogs to make you laugh on a rainy day. Regardless of the content, videos must be searchable.

You need to focus your content towards the key users of your products and services. Many times, users tend to be young, and they gravitate to brief, entertaining videos. At the same time, you should exploit the video sitemap of popular platforms like Vimeo and YouTube with strong keyword and relevant metadata.

Artificial Intelligence

It won’t be long before algorithms operate algorithms. Google has been creating a self-learning algorithm called Rankbrain, which handles unique search queries, which may account for up to 15 percent of all queries.

In the very near future, AI will be ubiquitous across all industries. The need to gather, process, and analyze data to produce intelligent actions will be an everyday occurrence over the Internet. As Sergey Brin, co-founder of Google, wrote in the influential ABC Founders Letter at the end of 2018:

“The new spring in artificial intelligence is the most significant development in computing in my lifetime.”

Therefore, you must educate yourself now on the topic of AI. Run your tests and experiment with your SEO. NOYO Web Development has been interested in AI for a long time. By researching its capabilities, you will have a better comprehension of how Google impacts your SEO. In the near future, it will get even better at reading text, understanding testimonials and taking them into account when evaluating websites.

NOYO Web Development does far more than simply build a functional website for your business. We offer consultations and tips to help you gain the competitive edge in your industry, whether it is sharing the latest WordPress advancements or helping you tailor your content to exploit SEO. Contact us today for a free consultation with no obligation to you.