WordPress Tips

If you have navigated through the NOYO Web Development site, you have likely noticed the inclusion of a content curator and blogger on our team. We recommend blogging for our client’s websites and businesses to help establish thought leadership, increase credibility, and build trust with your clients. It helps you engage your audience and build relationships while helping your business stand out from the competition.

Blogging and SEO

However, blogging also is critical to search engine optimization (SEO), and the consistent practice can boost your SEO results. SEO is a group of activities that optimize the content on your site to increase your organic, or free, traffic. The better you optimize your blog posts for SEO, the higher your website will be listed in search engine result pages. More responsive consumers find your website and become familiar with your business. In fact, companies that blog gain on average over twice as much web traffic than companies that don’t blog.

Here are some crucial reasons to use optimized, or intelligent blogging to improve your SEO.

Google Rewards Fresh Content

Search engines navigate towards sites that update frequently. They reward websites that are fresh and relevant, instead of outdated. To stay competitive, search engines must find the most current, relevant webpages for their users. They must deliver results with the newest content and most up-to-date information. And, that information must be useful.

Typically, you don’t update other areas of your website. Your company’s about us and history pages will remain constant. This is true with price and product pages, which do change, but not frequently. You may update your home page only several times per year.

Attaching a blog to your website allows you to consistently publish new content. You can post several times per day, per week, or per month.

Google Punishes Irrelevant Content

Yes, Google will take away points if you plagiarize or fill your blog with fluff. Your blogging must be intelligent, well researched, well planned, and well written. Simply posting stuff will hurt your rankings. Depending upon the product or service you offer, you may need a blogger who can supply and analyze original source data. Believe it or not, Google knows when you fill a post with endless adjectives instead of producing concise, carefully crafted, effective content.

Using Keywords Strategically

Each blog post gives you an opportunity to optimize it with SEO keywords in the content. By using keyword research, which is scientifically finding the phrases and keywords that searchers use to find business such as yours, you make it easier for search engines to find you. SEO optimization is no longer about keyword stuffing. Don’t simply use a phrase repeatedly. Again, Google will punish your SEO for doing so. The content needs to make sense to improve results.

To improve results, you should mix up short- and long-tail keywords that your target audience will use while researching on the internet.

Backlinking

NOYO Web recommends using backlinking carefully. Your SEO will improve from relationships built with other websites and organizations. At the same time, you must be aware that your potential customer is being directed to another website. As a best practice, ensure that these organizations reciprocate with linking back to your website, which can help generate more traffic. It is highly critical to build relationships with high-quality, reputable websites that complement rather than compete with your niche.

Improving Your Popularity Rank

You thought there would be no more popularity contests after high school, but SEO can be such a contest. Your SEO will improve if your blog posts are shared and clicked on frequently. The best method to winning this popularity content is to publish only high-quality content that your target audience wants to read and share. This includes sharing your blog and asking others to do the same.

Use Images Intelligently

Unique images that convey a story about your product or service make your entries more engaging and able to launch discussions. Ensure that you have titles and tags attached to them using your keywords for optimum results.

Improve Your Social Media Search Results

Google has started returning results for social media posts. Linking your blog to your social media accounts gives you additional opportunities for search engines to find you and help direct your potential customers to your site.

Blogging has become a scientific artform. You need someone adept in the latest SEO methods and who can research and produce high quality content. If you need an intelligent blogger rather than trying this yourself, give NOYO Web Development a call today.