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You’ve just invested in a well-designed website. However, it will lack long-term visibility if the website content quality doesn’t use best practices and bring your brand to life at the same time. If your content is too adventurous or artistic, it may not index well for the right search terms. Make the content too optimized […]
You’ve just invested in a well-designed website. However, it will lack long-term visibility if the website content quality doesn’t use best practices and bring your brand to life at the same time. If your content is too adventurous or artistic, it may not index well for the right search terms. Make the content too optimized and dry and your visitors won’t convert.
Employ these best practices to deliver engaging, accessible, error-free content that gets attention.
The objective is to create content with the intention of it being read – both by humans and by computer algorithms. You must communicate effectively by understanding who reads it and why. Avoid writing for an overly broad audience. Casting a wide net may backfire for SEO purposes. Tailor your content to your target audience for the best results.
For this task, an intelligent analytics tool is a must. The data about your site traffic, insights into your most popular pages, internal search information, and behavior tracking is invaluable. You get a clear picture of who is visiting your website and what messages resonate with them.
If you are creating content to attract potential customers and build your brand as an authority, start with keyword research. Search engine optimization (SEO) is dependent upon it. You must first define the terms you want to be found for. Researching, identifying and analyzing keywords are the methods.
Which are the most-searched keywords for your topic? Which are the least? Once identified, determine which of these terms have the least competition. This means you fill a gap by writing about the topics your competitors are not.
An SEO tool that performs keyword research, keyword suggestions, and keyword monitoring facilitates this task. In this way, you have the basic components required to start building content.
Remember that simply sliding popular keywords anywhere you want in your articles is a mistake. Keywords must be incorporated so they fit the context and add value. You can then dive deeper into your keyword monitoring to get an overview of your customer’s journey.
SEO should be balanced with creating meaningful content. Content elements optimized for SEO include titles and meta descriptions, well-chosen internal and external links, and images with a descriptive alternative text.
It’s easy to lose track of your content and start repeating what you already have. Keep an inventory of content along with keywords used. Having an overview makes it easier to replace or remove outdated and irrelevant information. Using your content inventory in coordination with your analytics tools is also an excellent way to track what is and isn’t connecting with your users. Those insights help improve future content.
A unique angle is prized in SEO. Why should someone searching the internet for bedroom furniture, for instance, when there are literally millions of sites and articles that feature bedroom furniture. Localization helps, but the answer is also a fresh perspective.
A blog post on bedroom furniture is not unique or fresh. A blog post about repurposing salvage finds to update a master bedroom brings a novel approach to an over-written topic.
Remember that freshness goes beyond written content and also applies to your images. Search engines rank images uploaded to the internet and give a ranking based on their originality. If the picture or graphic you add to your website was borrowed from elsewhere on the internet or snagged from stock photos, you negatively affect your SEO. Try to use original, unique images because they impact your ranking just like content.
Content matters. Well-planned content can make or break your SEO. For more information, contact us at NOYO Web Development and let us help you with great content.
Since being founded in 2009 our longevity in the web design industry and repeat business is positive proof of our commitment to delivering outstanding results over the years. We’re a dynamic team of problem solvers and critical thinkers who enjoy a challenge which you will quickly sense when speaking with any member of our team.