WordPress Tips

We know from Google Analytics that companies search for both Web Development Company and Web Design Company. In the marketplace today, the two terms seem interchangeable; however, they represent two fundamentally different aspects of the website building process. Web development and web design require unique skills, which is why it’s crucial to understand the difference prior to hiring a new web team.

Web Development Versus Web Design

Web design is the aesthetic and functionality of the website. It creates the layout and visual elements of the website.
Web development takes that design and builds a functioning website from it. Web developers use HTML, Javascript, CSS, PHP and other programming languages to bring the design files to life.

A Closer Look at Web Design

Web designers begin by considering the client’s objectives for the website and use Information Architecture (IA) to create the information hierarchy that guides the design process. Then the web designers create wireframes before moving into the design stage. Web designers use several basic principles to achieve an aesthetically pleasing layout that also produces excellent user experience.

Design Principles

• Balance. It’s critical create a balanced layout. Web designers refer to heavy (large and dark colors) and light (small and lighter colors) elements. Using the appropriate proportion of each is crucial to achieving a balanced website design.
• Contrast. In color theory, contrasting colors are ones placed opposite one another on the color wheel (see also complementary colors). Web design also looks at contrasting sizes, textures and shapes to define and draw attention to certain sections of the website.
• Emphasis. Emphasis is a design principle founded in the intentional “highlighting” of certain important elements of the website layout. It’s important to note that if you emphasize everything on the page, you emphasize nothing.
• Consistency. Also called rhythm or repetition, consistency is a critical web design principle. For instance, clean and consistent navigation provides the best user experience for your website visitors.
• Unity. Unity is the relationship between the various parts of the website layout and the composition as a whole. Unity deals with how the human brain visually organizes information by grouping elements into categories.

A Closer Look at Web Development

Web developers are frequently called programmers. They take the created design and build a fully functioning website. Developers take the non-interactive picture of the website and break it out into its components. They use the correct programming language for the job, such as HTML or CSS to develop the individual website pages. More sophisticated, advanced developers may choose to use a content management system (CMS) such as WordPress to streamline the development while enabling clients to easily maintain and update their website. In addition, web developers may take an older static layout and make it a dynamic website with image and content sliders, active states for buttons or links, and other interactive elements.

NOYO Web Development is unique in its approach to web design and web development. We offer a comprehensive method to building creative, aesthetic, well-designed websites that integrate the latest in functionality. Our team excels in producing the highest quality layout as well as the development side of building the actual site. Nicholas, Greg, and Laci bring our clients the most sophisticated knowledge and experience in development, while Viktor has superior design skills including illustration, logo creation, and branding. We go further with team members like Mitch, our Emmy award winning Creative Director and Wendy, our highly experienced Content Curator and Blogger.
Building websites is no longer a process that is passed off from designer to developer. In today’s ultra-competitive landscape, you need a team that provides you with comprehensive services. Contact NOYO Web Development for a free consultation and learn more about how to have a website that drives your business rather than acts as an electronic business card.