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Stay current with the latest WordPress news, security updates, insider tips and tricks directly from our team of San Diego WordPress experts.
In our previous blog post, NOYO Web Development took a look into the future and reviewed several trends in web design for 2018. We continue with several other trends that we see for next year: greater use of negative space, meaningful scroll triggered animations, and micro-interactions.
This is the second blog of a two-part series: Trends in Web Design for 2018
Negative space has been around since the dawn of the Internet, but in 2018, we see developers embracing greater uses for negative space. Especially on mobile sites, light-weight page design is crucial. Gimmicky, flashy design is just so last decade. Every element on a page has a sole purpose: increase conversions. Animations must have more than just visual appeal. The must-have demonstrated and illustrate the product or service. Moving towards adding value and conversions will gain speed exponentially, and negative space will draw attention to the conversion point. Clean, straightforward pages were hot in 2017. Now minimalism will reach stratospheric importance in 2018.
Scroll animation triggers have been around as well. However, in 2018 NOYO Web Development sees them being used differently. Animation needs something beyond flashy and gimmicky. They need a purpose. They must be minimalist and strategic, created for increasing engagement and conversions. The animation draws the user further in and down to the conversion point by encouraging them to continue scrolling. The animations educate about the product or service while remaining super clean. No clutter from menus or buttons. The site is an experience that is alive. NOYO Web Development is expert at creating meaningful scroll triggered animations, which are an engaging method of upgrading your website.
Facebook has driven the popularity of micro-interactions. Now you can go beyond the “like,” and select from a range of reactions. You can see the difference in engagement almost instantly. Micro-interactions allow the user to interact without reloading the page. Prior to the mobile, IoT era, the web has been static. If you wanted to submit a comment, you had to wait for a page reload. This seems small, but it is still a speed bump, and many users bounce right off at that point. Micro-interactions will reduce those speed bumps and enhance user interactions, giving them the opportunity to engage with your company in real-time. This design element will break down communication barriers, increase connectivity, and produce the speed that consumers now demand in the increasingly mobile world.
Want to be ahead of the competition with the latest innovations that drive conversions? Contact NOYO Web Development today, and let us put you ahead of the curve.
Since being founded in 2009 our longevity in the web design industry and repeat business is positive proof of our commitment to delivering outstanding results over the years. We’re a dynamic team of problem solvers and critical thinkers who enjoy a challenge which you will quickly sense when speaking with any member of our team.