WordPress Tips

You may be putting in extra hours establishing a presence on social media platforms like YouTube, Facebook, Twitter and Pinterest. However, focusing all of your efforts on social networks may not be the only option. Most businesses assume that social media optimization is enough to boost their online presence and SEO strategy. However, a well written business blog can also play an important role in engaging potential customers and investors.

Here are six reasons why you should include a blog on your business website:

Increase Traffic

Blogs are ideal for taking your SEO strategy forward. Typically, a business has a website that is almost completely static. They contain an outdated perspective of the company’s products, services, and objectives. It’s important to have a platform that can quickly report the different events in the company and any website content changes. Blogs provide this platform.

In addition, search engines will index new content on a regularly updated blog. Therefore, a blog with regular postings will enable your site to get more traffic, which helps it get noticed by potential customers.

Build Stronger Relationships With Potential Customers

Suppose you invest in Google Ads and other advertising services. Unfortunately, these marketing efforts give you purely one-way traffic. That’s the beauty of blog commenting. It provides a excellent channel for your customers and potential customers to interact with your company, thus increasing public confidence and developing a favorable and approachable image overall.

Each blog post comes with a comments section. It is important to be quick in responding to these customer comments. It forms a more personable relationship between the company and the customer.

Give Social Media Efforts a Robust Foundation

Almost all business owners today know that they need to make their presence felt on social media in some way or another. However, they often find themselves at a loss when figuring out how exactly to use it.

An active blog for a business presents a treasure trove of content that can be used and shared in social media networks like YouTube, Facebook and Twitter.

Become a Respected Authority in Your Industry and Locality

By creating a strong and long-standing rapport with your blog’s followers, you will connect with your customers directly. Ideally, your blog may turn out to be a go-to site for purchasing a particular product or researching more about your industry or service. Thus, blogging will help gain the customer’s trust.

How to Get Started

Although a blog provides many benefits, it is important to optimize this robust marketing tool in the right way to get results. Here are a few things that you should consider while creating a successful blog:

• Focus on content. Make sure to place quality over quantity, although effective blog posts use a minimum of 400 to 500 words. Don’t make the mistake of publishing many irrelevant posts with nothing significant to offer. Publish high-quality content that offers value to your target readers so that they keep coming back for more.
• Make regular updates. Make sure to publish quality content on a regular basis, so that search engines index more and your readers develop a loyalty to the blog. Once a week is ideal both for keeping your readers interested and for SEO.
• Install a proper feedback mechanism. A comments section changes the conventional one-way marketing channel into a two-way marketing dialogue. While positive feedback is certainly encouraging, negative feedback is very important too. It lets you know what you need to correct.
• Market your content. Promote your blog extensively in all the marketing channels you already use for your business, particularly the ones where you know your customers also are, in order to attract and grow a reader base.

Maintaining a blog for a business website is very important, irrespective of your existing social media marketing strategy. Blogs can help humanize the business and create strong relationships with customers and prospects in a way simply tweeting or posting company updates can not.