WordPress Tips

You’ve just invested in a well-designed website. However, it will lack long-term visibility if the website content quality doesn’t use best practices and bring your brand to life at the same time. If your content is too adventurous or artistic, it may not index well for the right search terms. Make the content too optimized […]

Yes, content is king. While content marketing was previously a vehicle to differentiate your business from competitors, it’s now a necessity for every modern brand. Content marketing is crucial to a successful digital marketing campaign. Behind every well-known brand is a wealth of valuable and relevant content that really connects with your audience. But you […]

It may seem extraneous, but a content marketing strategy is a fundamental requirement for success. Why Content Marketing Strategy Is Important In fact, the Content Marketing Institute reported earlier this year with their Annual Benchmarks, Budgets and Trends Report. In 2019, 61% of content marketers still say they do not have a documented content strategy, […]

You know you need quality content. But how do you create the type of content to boost your audience and your sales? What kind of content builds authority in your sector and increases conversions on your site? Break it down to its primary elements, and you will see that it mirrors your regular sales process. […]

Landing pages are an essential part of lead generation. The are a critical tool to gather contact information from visitors and increase conversions. A powerful landing page simplifies the offer process and eliminates distractions, so the design of your landing page is key to its effectiveness. Your Home Page is Your Conversion Page When visitors […]

You may be putting in extra hours establishing a presence on social media platforms like YouTube, Facebook, Twitter and Pinterest. However, focusing all of your efforts on social networks may not be the only option. Most businesses assume that social media optimization is enough to boost their online presence and SEO strategy. However, a well […]

In our last post, we introduced the concept of creating an information architecture plan to ensure high quality, relevant content that results in better SEO. We ended that post on gathering data on your users. We follow now with creating customer personas, writing user stories, and a review of metadata, scenarios, and pages. Create Dynamic […]

Content on a website doesn’t just happen. In fact, how the content is developed and structured will play a crucial role in the success of your SEO and conversion rates. What kind of content should you have on your site? How should you structure the menu? What should be the first-level menu items? One or […]

WordPress is developing a new publishing tool called Gutenberg, and it aims to make your words, layout, and pictures look just as stunning as they do in your imagination – all without any code. The Gutenberg editor uses block to generate all types of content, and it will replace inconsistent ways of customizing WordPress by […]

The early days of blogging were fun. You could post anything and share your passion anyone else around the globe who shared your passion. Whether it was automotives, cooking, philosophy, or cats, the audience was there waiting for you. However, over the last couple of decades, blogging has gone from a fun hobby to a […]